Abracon | Marketing Specialist Role - Shenzhen, China

Marketing Specialist Role - Shenzhen, China

Marketing Specialist Role located in Shenzhen, China

Abracon has a full-time position available for a Marketing Specialist located in Shenzhen, China.

Abracon is a global leader of passive devices including timing, inductors, and RF and antenna solutions. At Abracon, we support go-to-market needs by reliably supplying the most advanced components that tackle the toughest design challenges. Focused on quality and innovation, we help engineers transform their ideas into products that meet the opportunities of tomorrow. The company is headquartered in Austin, Texas USA with offices around the globe. Abracon’ s products are offered through its global distribution network.

Job Description:

We are looking for an enthusiastic Marketing Specialist to help us in our overall marketing efforts and strategy in Asia. You will be an integral part of the development and execution of marketing plans to reach targets from brand awareness to product promotion to lead gen. A Marketing Specialist should be a competent professional able to grasp the business and generate creative ideas to execute marketing initiatives and event coordination. You should be well-versed in specialized marketing concepts, principles, and tactics. The goal is to deliver effective marketing programs that will support our reputation and growth.

Responsibilities:

  • Develop concise, innovative, and effective marketing messaging through digital marketing in Asia.
  • Setup, engage, and manage marketing and promotional channels, including social media platforms, in Asia to communicate product messages to customers.
  • Assist in outbound or inbound marketing activities by demonstrating expertise in various areas which include but are not limited to content development and optimization, advertising, and event planning.
  • Keep up with industry trends and insights to create robust marketing campaigns.
  • Interact and coordinate with external vendors and distributors to support promotional events and campaigns.
  • Collaborate with marketing, sales, and engineering teams at Abracon.
  • Assist in analyzing key performance metrics (campaign results, conversion rates, traffic, demographic data) to help shape future marketing strategies.
  • Undertake individual tasks of a marketing plan as assigned.

Relevant experience and the ability to learn:

  • Exceptional communication and writing skills, ability to translate marketing messaging into Simplified Chinese for content purposes.
  • Thorough understanding of marketing elements (including traditional and digital marketing such as SEO/ social media etc.) and market research methods
  • Demonstrable experience in marketing data analytics
  • Solid computer skills, including MS Office, marketing software (Adobe Creative Suite and CRM) and applications.
  • Interpersonal, Teamwork and Adaptability skills.
  • Critical thinking and problem-solving skills.
  • Well-organized and detail oriented.
  • Familiar with and ability to learn: Adobe InDesign, Illustrator, Photoshop, Acrobat, Microsoft Outlook, Excel, Word, PowerPoint, WeChat, YouKo, LinkedIn, etc.
  • Commercial awareness partnered with a creative mind.
  • Familiarity with digital marketing, paid media campaigns, SEO, and lead generation.
  • Familiarity with a CRM, content management systems, and other marketing software.

What we are looking for in a candidate:

  • 3+ years’ experience in marketing, communication, or business.
  • Preferred Education: BA/BS.
  • Self-directed and motivated to learn and develop, with ability to set priorities.
  • Must Reside in Shenzhen, China

Join our team!

Excellence through teamwork and collaboration drive the company culture at Abracon. With a broad portfolio of products, we have smarter components for inspired designs. Abracon helps engineers transform their ideas into products that meet the opportunities of tomorrow. For more information about Abracon, visit www.abracon.com.

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Marketing Specialist Role - Shenzhen, China

Abracon is a global leader of passive devices including timing, inductors, and RF and antenna solutions. At Abracon, we support go-to-market needs by reliably supplying the most advanced components that tackle the toughest design challenges. Focused on quality and innovation, we help engineers transform their ideas into products that meet the opportunities of tomorrow. The company is headquartered in Austin, Texas USA with offices around the globe. Abracon’ s products are offered through its global distribution network.

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