Marketing Specialist

Job Description:

We are looking for an enthusiastic Marketing Specialist to drive both digital and traditional global marketing campaigns and lead generation processes. You will be an integral part of the development and execution of marketing plans to reach targets from brand awareness to product promotion. A Marketing specialist should be a professional who can grasp the business and generate creative ideas. You should be well-versed in specialized marketing concepts, principles and tactics. The goal is to deliver effective marketing communication that will help our reputation and growth.

Responsibilities

  • Develop concise and effective value proposition messaging focused on digital marketing
  • Measure return on investment of marketing activities through use of key performance indicators (KPI)
  • Collaborate with various internal and external teams including marketing, sales and engineering teams, customers, distributors, etc.
  • Undertake individual tasks of a marketing plan as assigned
  • Develop and improve processes for lead generation using the CRM and other sources of information
  • Manage lead generation and email lists and leads
  • Create and disseminate internal and external announcements
  • Support and manage multimedia content deliverables to channel partners
  • Contribute to social media, website and UX responsibilities

Skills

  • Can convey complex ideas and information clearly, concisely, and effectively
  • Experience in copywriting and editing
  • Thorough understanding of marketing elements and market research methods
  • Well-organized and detail oriented
  • Commercial awareness partnered with a creative mind
  • BSc/BA in marketing, communications or equivalent

Requirements

  • Solid verbal and non-verbal communication skills
  • Experienced with media—print, online, video, audio, in-person
  • Familiarity with digital marketing campaigns and lead generation
  • Familiarity with content management systems, marketing automation systems and CRM
  • Familiarity with HTML and CSS

Relevant software experience and the ability to learn:

  • Adobe InDesign, Illustrator, Photoshop, Acrobat, Microsoft Outlook, Excel, Word, PowerPoint, Twitter, Facebook, LinkedIn, Google+, YouTube, HTML/XML/CSS, PHP/Database, CRM

What we are looking for in a candidate:

  • 2+ year experience in marketing
  • Preferred Education: BA/BS
  • Self-directed and motivated to learn and develop, with ability to set priorities.

Come join our us! Excellence through teamwork and collaboration drive the company culture at Abracon while taking advantage of the Texas Hill Country. With a broad portfolio of passive and electromechanical timing, synchronization, power, connectivity and RF antenna solutions and more, Abracon helps engineers transform their ideas into products that meet the opportunities of tomorrow. For more information about Abracon, visit www.abracon.com

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Marketing Specialist

​Abracon has an immediate full time position available for a marketing specialist looking to develop experience in the technology industry. Abracon goes to market through a network of global Abracon salespeople, manufacturer sales reps and distributors to provide component solutions for thousands of OEM customers developing some of the newest electronics products.

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