Abracon | Marketing Communications Specialist

Marketing Communications Specialist

We are looking for an enthusiastic Marketing Communications Specialist to help us in our overall marketing and communication efforts. You will be an integral part of the development and execution of marketing plans to reach targets from brand awareness to product promotion. A Marketing Communications Specialist should be a competent professional able to grasp the business and generate creative ideas. You should be well-versed in specialized marketing concepts, principles and tactics. The goal is to deliver effective marketing communication that will help our reputation and growth.

Responsibilities

  • Manage marketing communications projects, campaigns, and development of materials from draft to delivery
  • Plan and execute marketing initiatives including webinars, trainings, campaigns, marketing projects
  • Create and disseminate internal and external announcements or press releases
  • Support virtual or live trade shows and events
  • Develop and execute social media calendar
  • Ensure consistency in brand, voice, and messaging throughout all social media platforms
  • Collaborate with various internal and external teams including marketing, sales and engineering teams, customers, distributors, etc
  • Assist with marketing activities including email campaigns, web content, video, and other digital marketing programs as needed
  • Measure return on investment of marketing activities through use of key performance indicators (KPI)
  • Undertake individual tasks of a marketing plan as assigned
  • Deliver concise and effective written and verbal communication

Skills

  • Can convey complex ideas and information clearly, concisely, and effectively
  • Excellent attention to detail and strong organization skills
  • Exceptional communication and writing skills
  • Proven ability to manage projects and meet timelines
  • Experience in copywriting and editing
  • Knowledge of HTML, CSS and web development tools
  • Commercial awareness partnered with a creative mind
  • BSc/BA in marketing, communications or equivalent

Requirements

  • Solid verbal and non-verbal communication skills
  • Experienced with media—print, online, video, audio, in-person
  • Familiarity with digital marketing and communication campaigns
  • Familiarity with content management systems and marketing automation systems
  • Familiarity with HTML and CSS

Relevant software experience or the ability to learn:

  • Adobe InDesign, Illustrator, Photoshop, Acrobat, Microsoft Outlook, Excel, Word, PowerPoint, Visio, Dreamweaver, Twitter, Facebook, Linkedin, Google+, Youtube, HTML/XML/CSS, CRM

Qualifications:

  • 2+ year experience in marketing
  • Preferred Education: BA/BS
  • Self-directed and motivated to learn and develop
  • Excellent communication skills
Apply
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Marketing Communications Specialist

We are looking for an enthusiastic Marketing Communications Specialist to help us in our overall marketing and communication efforts. You will be an integral part of the development and execution of marketing plans to reach targets from brand awareness to product promotion.

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